Email Marketing Tips To Improve Your Open Rates

Many email marketers often don't realize that the preview pane of their subscriber's email application is the first opportunity their content has to get the attention they need. And unfortunately, those who don't allow instant insight into their content design experience lower than expected open rates because their subscribers are less likely to open the entire post.

Here are four simple steps you can take to make sure your next email preview pane design gets all the attention it needs:

First of all, be aware that before Outlook 2003, the preview your subscriber sees runs horizontally at the bottom of their screen. In Outlook 2003, this view is a vertical slice showing the left side of your content.

As a tip, take a blank sheet of paper, then reveal the top third of your next post, then the left third. Does what you see in both cases sound interesting enough to get your followers to click?

Second, by allowing the thinnest banners of the banners, you should cram into those visible snippets as much content as you can. Also, if that content tells your subscriber exactly what is in your post, the chances of them opening it increase even more.

Third, avoid cluttering up too many images in the preview space. By default, my version of Outlook 2003 removes all pictures sent to me in HTML messages. All I see is a sea of ​​red crosses, which tells me nothing about the message. (I tend to leave these messages later, which CAN NEVER become! Your followers might as well.)

And finally, smart newsletter designers use the images sparingly in this upper part. Best of all, they build their masthead using not images, but HTML text and color to effectively get their point across. As a consumer, I'm much more tempted to break my train of thought and dig deeper into this juicy content that I can see.

So, by treating the preview pane of your newsletter like a quick mini-summary for your subscribers, you're on your way to grabbing a new customer!

It's really simple: the sooner your readers are intrigued by the very first lines of your email, the more they'll read them.